GHOSTTOWN: The Brand

Ghosttown was born from a belief that stories deserve to be worn. We look at abandoned places, ghost towns, abandoned structures, mythical ruins, derelict spacecraft, haunted houses and reinterpret the legends that surround them.

Our watches merge illustration, graphic storytelling, and traditional craftsmanship. We use existing horological movements in unconventional ways, transforming hands, discs, and indicators into narrative elements rather than simple time markers. The result is a hybrid between comic art and cinematic storytelling expressed through watch design.

Ghosttown is not a single universe. It is a library of worlds. Each model tells its own story, with its own mood, symbolism, and characters.

Our mission is to tell stories. Our vision is to have designs recognized globally for their creativity, craftsmanship, and emotional resonance. Our objective is to create watches with identity, exclusivity, and continuity multiple designs over time, each serving a community of creative individuals who value imagination, surprise, and uniqueness.

Ghosttown is the storyteller. You are the storyholder.

OLD WEST: The First Chapter

Old West is the inaugural model, Volume One in the Ghosttown library. It belongs to its own universe: a fictional frontier town shaped by dust, fate, and resilience. This world is exclusive to the Old West model and does not define Ghosttown as a brand.

Its narrative explores love, death, and reincarnation in a lonely desert town where time moves differently. The illustrated dial captures scenes from this story, while the movement animates the environment like frames in a graphic novel. The strap and materials reflect the toughness of frontier life.

Each Old West watch is one of 500 individually engraved pieces. Wearing Old West means wearing its story; not the story of Ghosttown as a whole, but the story of this chapter and the world that inspired it.

A Wearable Story

Ghosttown is the publishing house. Each model is a book. Old West is the first volume and many more worlds will follow. Each future model will introduce a new setting, message, and cast of characters while the brand maintains a consistent identity focused on craftsmanship, authenticity, and emotional depth.

Why It Matters

In an age of mass production and disposable fashion, we believe in creating objects that matter. Objects with soul. Objects that spark conversation and imagination. Ghost Town Watches exists for those who understand that the best timepieces don't just mark the hours—they mark moments in history.